When you put your work on display, you probably feel vulnerable, and it’s understandable that you want your masterpiece to speak for itself. You don’t want to explain to someone why they should buy your art because you’re afraid you’ll come across as “salesy,” “pushy,” or “desperate.”
Regrettably, your work does not speak for itself. To be successful in your creative business, you must learn how to explain your work and connect it to your audience.
Learning how to write and speak about your art in a way that allows potential customers, clients, and collectors to recognize its worth assists potential clients in understanding why they require your artwork in their lives. You must learn marketing. Here are a few approaches that can be fun and exciting and pay off handsomely business-wise too:
Start a blog
There are numerous advantages to starting a blog as an artist. It’s an excellent way to promote your personal brand, sell your artwork, and provide customer service. Your blog is the best place to connect with a potential customer.
Many of you may already have a website that includes information about your art, pricing, contact information, and possibly a cool video or two. But, most likely, no one is visiting your website because they are unaware that it exists! Starting a blog is the simplest way for people to find your website.
Write about things that artists care about or what someone looking for an artist would Google. The key is to make your blog about them rather than about you.
Look for representation
Sometimes, working alone can be overwhelming. It’s always good to seek help when you can’t do everything alone or effectively. Working with a reputable gallery is one of the best ways to boost your career progression and achieve your dreams. It is the responsibility of an art gallery to represent you with exhibitions, fairs, and other community events. They might also be able to get you new high-value clients, locally and even internationally.
Learn where your target audience gathers
Knowing your target audience also entails investigating where they congregate, both online and offline. Knowing where they congregate allows you to send marketing materials to those locations to reach out to them. The best marketing materials will be useless if your ideal customers do not see them. Put your marketing in places where people are most likely to notice it.
Quality content
You must sell your brand to sell any product online, including your beautiful designs. You are not required to write an essay, but the store, collection, and product descriptions will make your customers feel more connected to you.
Writing product descriptions may appear tedious; after all, you are a visual artist, not a writer. But believe us when we say that this one is crucial. People won’t want to buy your products if they don’t know what they are.