
Why Travis Scott’s Collab with McDonald’s was an Unusual Yet Totally Genius Move

Fast-food chains usually introduce limited-time menu items to create hype among consumers and drum up their sales. A pretty genius trick, right?
McDonald’s seemed to have achieved the same results with its partnership with rapper Travis Scott though, all without adding anything new on their menu. Here’s how they pulled it off.
The Travis Scott Meal

McDonald’s: The limited-time meal would be available until October 4
The collaboration saw the creation of the Travis Scott Meal. Launched on September 8, the $6 meal includes a Sprite drink, medium fries with BBQ sauce, and a Quarter Pounder burger with lettuce, bacon, and cheese.
This combo is reportedly the 28-year-old rapper’s favorite meal to eat at the fast-food chain. Although the Travis Scott Meal won’t be available for long, you can still technically order it after its limited-time run as all of its components are individually available on McDonald’s regular menu.
Like its peers, McDonald’s is no stranger to introducing unique menu items to generate buzz around the brand and get people talking about it on social media. Among the McDonald’s most popular special offerings include the McRib, the Szechuan Sauce, and the Shamrock Shake.
Perfect Compromise

Sorbis/Shutterstock: Most McDonald’s locations in the United States are pushing for a simpler menu
While these menu items often do translate to better sales, producing them can be tough. In operating fast-food chains, time is of the essence and introducing food items that are more complicated to prepare can create more complexities in the kitchen.
And with McDonald’s locations cutting down their menu during the coronavirus pandemic, it seems like the Travis Scott Meal is a genius compromise.
Customers were still hyped by the new meal, especially because it’s tied to a popular celebrity, and the fast-food chain didn’t have to make life harder for workers with an item that needs elaborate preparation.
There are about 13,800 McDonald’s locations in the U.S. today with around 95% of them being owned by franchisees.
Standing by the Decision

Travis Scott/Instagram: The partnership also involved Scott designing McDonald’s clothing items through his Cactus Jack brand
However, the partnership with Scott did come with some drawbacks. As it turns out, not all McDonald’s franchisees were happy about the brand associating with the rapper, who they criticized for using explicit lyrics in his music.
The fast-food chain stood by its decision to work with Scott though. In fact, it’s actually gearing to take on similar partnerships with other big celebrities in the future.
Seeing how the collaboration reached the top spot on Twitter’s trending topics, it’s not hard to see why. Not to mention, the Travis Scott Meal has been so in-demand in some locations that ingredients for the meal are running low in supply.
More in Culture
-
`
Oops He Did it Again: How One Tweet from Elon Musk Led Tesla to Lose Billions
Now that the economy is in a very fragile state, you’d think that the executives of the world’s largest corporations would...
April 23, 2022 -
`
Something Strange Happened to Madre’s, a Restaurant Jennifer Lopez Opened Years Ago
Once upon a time, Jennifer Lopez was a restaurateur on top of being a renowned musician, dancer, and actress. You probably...
April 23, 2022 -
`
Kate Middleton Forced to Lie to Her Kids About the Coronavirus Pandemic
Life has come to a halt after the coronavirus spread like wildfire, forcing everyone to seek shelter inside their homes for weeks on end....
April 23, 2022 -
`
Don’t Be Surprised But You’ll Probably Bump into Jackie Chan All Over New York City
Jackie Chan is the latest celebrity to have his likeness recreated with wax. Still, unlike other Madame Tussauds’ creations, his figures...
April 22, 2022 -
`
How Taylor Swift is Selling Albums Millions of Albums When Other Artists Struggle Sell Records
Taylor Swift surprised the world when she suddenly dropped her eighth studio album ‘Folklore’ seemingly out of the blue in late...
April 22, 2022 -
`
This May be Kristen Bell’s Most Honest Parenting Advice to Date, and It Totally Makes Sense
Parenting is a journey that’s both rewarding and terrifying, and one of the people who aren’t afraid to admit that is...
April 22, 2022 -
`
Powerful Parenting Advice from Kate Hudson’s Mum That Every Parent Needs to Hear
One of the hardest yet most rewarding tasks in this world is parenting – there’s no surefire way to do it,...
April 17, 2022 -
`
Fans are FURIOUS After Khloe Kardashian Revealed Her Sperm Donor
The fact that Khloe Kardashian and Tristan Thompson are spending time together in one house with their daughter during this outbreak...
April 17, 2022 -
`
Social Distancing is Putting a Serious Strain on Kim Kardashian and Kanye West’s Marriage
Self-isolation and social distancing may be helping stop the spread of the contagious virus, but it doesn’t mean that people become...
April 17, 2022
You must be logged in to post a comment Login