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How Taylor Swift is Selling Albums Millions of Albums When Other Artists Struggle Sell Records

Taylor Swift surprised the world when she suddenly dropped her eighth studio album ‘Folklore’ seemingly out of the blue in late July. Written and produced while in isolation during the COVID-19 pandemic, the record has quickly garnered attention leading the 30-year-old pop star to achieve impressive feats again.

‘Folklore’ Sells a Million

Taylor Swift/Instagram — The cover of Swift’s indie-folk album ‘Folklore’

At a time when people are buying fewer and fewer albums, Swift managed to sell over one million records just on the first day of its release. This becomes even more noteworthy as the singer didn’t do much promotion for ‘Folklore’ ahead of its launch.

So far, the album has now moved over two million copies in its first week and reached the number one spot on the Billboard 200 chart. ‘Folklore’ is her seventh consecutive album to debut atop the chart.

It has also nabbed the number one spot on similar charts in the United Kingdom, Norway, and Australia. Aside from being commercially successful, ‘Folklore’ also received critical acclaim scoring positive feedback from publications like Pitchfork, Rolling Stone, and Consequence of Sound. Before Swift’s launch, the only artists to sell a million albums in 2020 were The Beatles and BTS.

Rise to Pop Stardom

Kathy Hutchins/Shutterstock — Swift has received praise and recognition for her songwriting skills

This kind of success isn’t new for Swift though. Her debut, self-titled album was a chart-topper as well when it was released in 2006. While she began as a country singer, the ‘Teardrops on My Guitar’ singer eventually made the transition to pop and became a bona fide star.

Swift notably managed to garner the attention of fans who weren’t your typical country music listeners. By her fourth studio album, ‘Red’ her music became a regular fixture on top 40 radio stations.

Over a decade since she first burst into the scene, the singer-songwriter continues to pull in impressive numbers without signs of stopping soon.

Taylor’s Advantage

Scott Prokop/Shutterstock — Swift’s fanbase has been dubbed as ‘Swifties’

So, what does Swift have that her fellow pop stars don’t? As some of her fans theorize, it’s all about her hitting the sweet spot in having both a big diehard fanbase and a more casual one. These fans would usually buy anything she puts out even at a short notice like she did with ‘Folklore’.

While either one would’ve made her album a resounding success, having both enabled her to pull in numbers her contemporaries can’t. It also certainly helped that she managed to keep her country music listeners even as she made the transition to pop making her backing fanbase even larger. Of course, Swift’s musical talents can’t be ignored. She has won numerous accolades for her songwriting as well.

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