Michael Jordan and Nike’s Iconic Partnership Almost Didn’t Happen, You’ll Never Guess Why
Michael Jordan’s reputation as one of the most popular and successful athletes of all time wasn’t built overnight. It took a big dose of talent and a series of wise career decisions to get his name cemented to basketball’s hall of fame.
Part of his staying power is a well-struck deal with Nike to create his now-iconic line of shoes: Air Jordan. But what if that never happened?
What if the NBA star chose another brand to work with? Well, that may as well have happened considering Jordan’s sentiments about Nike in the past.
You may find it hard to believe, but the basketball legend wasn’t jumping for joy when Nike showed interest in working with him. He preferred the brand’s competitor Adidas at the time due to the impression that the former didn’t produce the kind of quality products he was interested in. Unfortunately, representatives from Adidas weren’t keen on using him to promote their product line because of his height.
But this turn out of events wasn’t the only one that convinced him to meet with Nike finally.
As the now-57-year-old Jordan revealed, it was his mother, Deloris, who urged him to get on a plane and listen to what the American apparel company had to say even though he may not like it.
However, it was his father, James Jordan Sr., who ultimately convinced him to sign a contract with Nike. As the former Chicago Bulls player recalled, his father told him he would be a fool not to take the deal he was being offered.
Jordan’s dad had a point as the deal was considered to be the biggest in history at that point. In the end, he seems to have listened to his parents’ advice, donned Nike shoes, and signed the contract.
Birth of a Legendary Shoe Line
Jordan’s half a million dollars a year earnings immediately multiplied as Nike’s Air technology paired well with the NBA star-branded shoe. And thus, Air Jordan was born.
In contrast to the $3 million in four years earnings that Nike was expecting, the sneakers sold a whopping $126 million in just its first year in the market. Today, Jordan takes home about $130 million every year thanks to royalties from his show line.
The now-$3-billion brand is reportedly being expanded to become a lifestyle brand more than just a shoe line.
More in Business
Kanye West Banned Just Got Banned from Twitter! This is the Tweet that Got Him in Trouble
It looks like Kanye West has been at it again. After causing a stir when he announced his run for the...October 17, 2021
Clever Sewing Hacks to Save Your Clothes As Well as the Environment
We live in a fast-paced world where it has become essential to choose a quicker and cheaper solution to every problem,...October 15, 2021
Expert Debunks a Popular Myth about Carbs That We Thought Was True
The ketogenic diet along with so many others has painted carbohydrates as the culprit for weight gain, making people think that...October 15, 2021
R. Kelly Is Facing Another Serious Allegation, This Time It Could Cost Him Millions
Long before he was faced with severe criminal charges, R. Kelly was famously known for being the King of R&B, having sold over...October 11, 2021
Kylie’s New BFF Stassie May Never Be Able to Take Jordyn Woods’ Place
Kylie Jenner is social distancing with her baby daughter, Stormi, in a humongous mansion in Hidden Hills, and to add more salt to our...October 11, 2021
Jimmy Kimmel’s 5-Year-Old Gave Him a Makeover and He Looks Unrecognizable!
Jimmy Kimmel is used to having professional makeup artists work on his face to make him camera-ready. But with everyone stuck in their homes these...October 10, 2021
Know The Different Sources of Stress and Ways to Deal With Them
Stress has become an inevitable part of our lives, thanks to the never-ending responsibilities and commitments that keep us worried all...October 10, 2021
Grey’s Anatomy Star Ellen Pompeo Reveals Her Secret to Marital Bliss
How much do you know about Ellen Pompeo’s marriage? She is famous for her role in the medical drama Grey’s Anatomy. Still,...October 6, 2021
Madonna’s SHOCKING Coronavirus Revelation, Plus More Stars Affected by the Pandemic
The truth about the coronavirus is that it is highly contagious but isn’t always deadly. Some who are struck hard require...October 6, 2021